At the market, a huge number of corporate software in the name of which is the term CRM. Orient in a number of programs is very difficult. A detailed comparison of all the features of its own. Choosing CRM system without conducting a preliminary study will make CRM implementation less successful. The best way to appeal to independent research. Through such studies could easily weed out frivolous enterprise systems, which will develop and focus its attention on the truly worthy specimens.

ISM Software Company conducted market research CRM systems. Such studies are conducted ISM 17 years old and known as ISM Top 15 CRM Awards. Independent experts each year choose the 15 best CRM programs for large and separately for small and medium-sized businesses.

Tested by many on the market CRM systems. All are undergoing a serious test in the ISM Software Lab. All the tested products valued at 217 criteria. 103 criteria related to business functions, 36 to ease the introduction, 17 of the functions of user support, 9 to work in real time. The company ISM is an independent researcher, and her assessment could be objective.

Here is a list of 15 top CRM systems for small and medium business (SMB). In the list of 17. It turned out that it was the 17 programs meet the criteria for selection. To avoid falling into the list is not worthy systems, researchers have expanded the list of top CRM programs to 17.

Top 15 CRM Small and Medium Business:

Ardexus MODE v. 5.5 - Ardexus, Inc.
C2 CRM v. 8.0 - Clear Technologies, Inc.
CMS / Oncontact V, Version 5.2 - Oncontact Software Corporation
Goldmine v. 7.0.3 & HEAT - FrontRange Solutions, Inc.
Maximizer Enterprise 9.5 - Maximizer Software Inc.
Microsoft CRM 3.0 - Microsoft Corporation
NetSuite CRM v. 11.0 & NetSuite v. 11.0 - NetSuite, Inc.
Powertrak v. 8.02 - Axonom, Inc.
Relavis CRM v. 7.0 - Relavis Corporation
RightNow CRM v. 8.0 - RightNow Technologies, Inc.
Sage CRM 100/200 v. 6.0 - Sage Software
Sage SalesLogix v. 7.0 - Sage Software
Salesforce.com - Salesforce.com
Salesplace 2006.3.2 - Interchange Solutions
SalesPage CRM - SalesPage Technologies, LLC
Siebel CRM OnDemand - Oracle / Siebel Systems, Inc.
StayinFront CRM v. 9.3 - StayinFront, Inc.

CRM systems are deployed in alphabetical order. The situation on the list does not mean that any of these programs are better or worse than others. All the programs came in the Top 15 are equivalent and none of them mentioned as the best compared with others.

A parallel study The Forrester Wave ™: Enterprise CRM Suites, Q1 2007. Estimates of two independent companies differ slightly, and thus can be used for pre-selection decisions for the implementation of CRM.

It is noteworthy that among the leaders not represented domestic CRM technology, such as the 1S-Rarus: CRM, Monitor CRM, Terrasoft CRM, etc. Unfortunately, domestic developers are still severely lagging behind the market leaders.

When selecting CRM system should draw attention to the development of the ISM Top 15 CRM Awards. The introduction of CRM systems from the list would be best for you.