On the possibilities of Internet statistics did not hear well, deaf and did not read unless that sightless. She dedicated article, it sudachat the forums and chat rooms. And the phenomenon of global interest easy to explain: the world's Web-networking Web statistics is a basic tool to gather in the visible and near real blocks all information about virtual visitors. The figures are our eyes and our hands, form the basis for planning, monitoring and the development of any Internet project. Other ways to navigate through the boundless sea of the Internet we simply do not.

Inability to ignore this axiom of modern life is actually forced the interest of each owner or developer's Web site statistics. And it is understandable that this requirement creates and develops the appropriate service statistics service. If you talk about the page, until now, this service was implemented in the form of widely used outside counters, conditionally adapt our «English» software and a small number of domestic programs created by enthusiasts rather than professionals. In doing so, judging by the problems arising from zavidnoy frequency among users, the approach to statistics, despite its mass, it is difficult to classify as a successful.

If we analyze the entire volume of «some statistics» problems, it becomes clear that the people stepping on the same rake, which at one time created a lot of aphorisms on the theme: there are lies, there is a whopper, but there is - stats. What is the work on the Internet project (no matter in real or virtual). A total of several components: data collection, data analysis, findings and implementation. In theory, everything is simple. In practice, all complicated to outrage. Let's start with a purely technical issues: data collection methods. This is, indeed, crucial phase of work on any project. In all, is based on two principles - the principle of the counter (a special script, booting the user from the server, along with the loading of your page) and the principle of log analysis (special files on your server, fixing all visits). The first stumbling block - both information-gathering work independently of each other and each with some degree of error. This has meant that the data collected is very difficult to compare and even more so together. Second - Counters are the most reklamiruemymi and the cheapest intermediaries between you and your statistics. They are massive, adapted by the massive needs and often provide their services free of charge, while a good log analyzers already belong to the professional software and, of course, money. Unfortunately it is external counters, because of purely objective reasons, usually find people who are that much. Despite this, job statistics for most users Runeta associated it with them, though paid. But in fact, in RuNet, paid meter is nothing more than an improved version of «free» statistics do not get rid of most of its shortcomings and razukrasivshaya a few additional services. Significant errors in the collection of baseline statistics collected virtually no possibility of their application after appropriate treatment. However, even if neglected all these inexcusable errors, the effective use of statistics to advance, for example, own business, the task itself is non-trivial. And the ordinary user attempts to solve it is unlikely to lead to styazhaniyu all benefits and benefits, which are so often said, discussing the place of statistics in Internet management.

How then should look truly professional Web statistics? From the standpoint of NetPromoter, specializing in the development of its own software in the field of statistics and the promotion of Web projects, statistics should be based on the most reliable data and be at the outlet is not just numbers and graphs, a real program for future multi-dimensional work with its own Web site. This approach was implemented in a new software package from NetPromoter, called «Statistics».

The first company NetPromoter eliminated already mentioned stumbling block in collecting baseline data on your visitors, bringing together in one software package features the counter, and log analyzer. Tactics are not unique: there is no time trying to merging under one roof. Unique approach: first, two different product than simply merged into one vial, a specially written by one another.

We know that the log analyzer provides more accurate information on the page as the server log file records all visitor activity - download multimedia files, executable files, visits to search robots and much more, inaccessible counters. The advantage of counters is the ability to more accurately identify unique users, for example, a proxy server (corporate users) or dial'apschikov receiving, with each new arrival of a new ip-address. The main problem counters located at other people's servers - slow pace: they are often simply not able to boot up while downloading the appropriate page, which ultimately lead to the loss of a significant number of data, especially if the server that provides such services, overwhelmed by thousands of users.
The company NetPromoter suggested the following common to most situations: you have the site set its own count, which writes its own statistical file, among logfiles created by the server automatically. In this file and record all the information coming from the counter. The program features an analyzer that file format, which also analyze and routine log files. Thus, you, as accurately as possible, get all the information about visitors.

This approach is not just a technically good solution, it also removes one of the major problems in the world web commerce. Using statistical analysis to external servers resulted in valuable information to indicate in general terms and specific details of the success of your business, go into wrong hands. Even hands distinguished «provider». That it be kept confidential online, you can speak with great natyazhkoy: Business is business, and the history of Internet gives concrete examples of significant losses related to «brain» information. If you use new software from NetPromoter, no one except you do not have access to your statistics, that is It is only you and only you. In addition, you will be immune from sudden and complete loss of all data, it is possible, if they are stored and processed unknown where (in other people's servers, such as when working with outside meters). Also, all the stats will lie at your disposal exactly as much as you need it, not as much as places for the «provider» statistical services.

Can an ordinary user independently dispose enormous amount of information received? Hardly. It is a priori must understand the intricacies of their own business, but you can not expect that he will be able to handle a variety of free training statistics. From a practical point of view differences between s inability to obtain information and the inability to decipher it, that is actually used, virtually none. That is why more practical capabilities of statistics included in the original package. This step removes some issues, but does not solve the whole problem as a whole.

How to make the best use of all opportunities available now online user statistics? The answer, strangely enough, one. Caesarea Caesar's. We have to shift all the problems on the shoulders of professionals. And this attitude is precisely the way accounts advertised NetPromoter integrated approach to work with clients. Software and services offered by the company, provide a whole series of control-analysis-implementation of (the now classic version) or, in this case, statistical analysis, optimization.

We have already mentioned that, according to the company, professional statisticians should not be limited to receiving reports on traffic to your site. Therefore, in the final package were introduced additional features. Several modules help track the ranking of your site in search engines, compare your site to sites of your successful competitors, to analyze the citation index your site and assess possible partnerships to exchange links.

All these additional modules added, not as little doveska or a pleasant bonus to the main program. Their use, if anything, reflects a sober look at things inherent in the company, which is already five years old, took the leading position in the market to optimize the web projects. Specialists NetPromoter believe that the statistics do not make sense in itself. Functional importance, he becomes only as necessary, but all «a» legs of the stool of Internet management. That is, consider the data and their final conclusion as dozens of reports for every taste (That is the possibility of a package «Statistics»), as the action can not be completed. Do not collect data and further analysis and implementation should be placed at the center.

All products are compatible and successfully supplementing each other. That is why a new software package «Statistics» has been integrated with the final package «NetPromoter», a set of programs for detailed step-by-step solutions of optimization. Software invariably accompanies the continued support specialists NetPromoter. A relatively small number of customers (just over 1.5 thousand compared to 200-400 thousands, declared statistical services Runet) allows you to apply a truly individual approach to each. This is how to meet the needs of private clients (to be gained from daily to monthly report, reports on the need to strictly vyvedennomu profile of its regular correction) and on general issues of service (upon inquiry at any level within 24 hours, personal manager , Supporting customers in real time).
From a practical standpoint, it must be said that, firstly, acquiring the personal disposal of the package «Statistics», you pay for the stats only once. You never have to «queue», to change providers, to make monthly service fees. You get the full independence of the «financial whims» paid Schetchikov monopoly. Secondly, all registered users NetPromoter have nuyu 25% discount on the package. And finally, in the best traditions of all program updates, as well as its subsequent versions will be available to you free of charge.

Now we will try to summarize. For the first time in the Russian market developed and provided software that can meet all the needs of the user in the professional statistics: high accuracy in the collection of baseline data, almost unlimited opportunities for individual preferences and, consequently, the most complete information about visitors for further analysis and application. And most importantly, professional support. You will not be left alone with your problems - you may receive prompt responses to emerging problems and issues.

Will such a unique instrument panacea for the market stat services Runet? And yes and no. All the matter is that the analysis of statistical data should be dealt with by specialists, rather than ordinary users. Of course, it can afford not all. However, for those with serious online business, there is simply no better solution. As a successful five-year experience of NetPromoter, such an approach allows the talk of the imaginary, but the practical success in the development process and the formation of any professional online project.