CRM (Customer relationship management) - Customer Relationship Management believe that the center of the whole philosophy of business is a customer, and pillars are to support effective marketing, sales and customer service. One of the basic principles of modern management, which underlies all successful business strategies - it is targeting the consumer. The software allows sorientirvatsya at the end-user. Maximum meet all the requirements and expectations of customers creates a positive image for the company, supports a decent reputation in the market, which is conducive to the level of competitiveness of the company and allows it to confidently face the future.

The system needed to support the business objectives include collection, preservation, analysis of information on consumers, suppliers, partners, internal processes of the company. Options to support these business goals include sales, marketing, consumer support, quality management, training and staff development company, hiring and staff development, management staff motivation. Technology to support CRM initiatives must be integrated as part of the overall customer-oriented strategy.

Experience has shown that 20% of permanent clients bring it to 80% of the profits and costs of acquiring new customers are often greater than 5 times the cost of servicing existing customers. In addition, various research firms indicate that the decline in the percentage of customer care by 5% leads to higher profits from 25% to 85%, depending on the specifics of the business. To date, networking company's long-term relationships with customers, retain their customers, increasing the proportion of permanent customers is a strategic priority for business. The objective of the company - to attract customers and keep them, ie to encourage repeat purchase. One of the modern tools address this challenge is the system of customer relationship management, or CRM - program to incorporate the client.